Blog has moved to a new address: http://thewaywemarket.com

Advertisements
| Leave a comment

To use or not to use forms……….

When it comes to the usage of forms, it perhaps is one of the most debatable topics among marketers today – whether to use or not use forms. Well even before you can start thinking about that question, you should … Continue reading

Gallery | Tagged , , , , , , | Leave a comment

Email deliverability

These days I have made it a point to check my spam folder at least once a day when I access my email. Even though a large portion of of the mail in that folder are junk, some important and … Continue reading

Gallery | Tagged , , | Leave a comment

CPL – Matching revenue to cost

Budget, budget, budget – how much do we have, is it adequate, where do I put it ? That’s the question plaguing most marketers when they embark upon their planning cycle. And more often than not, they find it a … Continue reading

Gallery | Tagged , , , | Leave a comment

Call to action – are you listning?

Time and again I come across examples, which although from a creative perspective may be great but still fail to measure up in generating proper responses. A perfect example of this was the recent $100 million yahoo “it’s you” campaign … Continue reading

Gallery | Leave a comment

The new search paradigm

There has been a lot going on in the social media space lately with Facebook incorporating the like button across platforms, location based geo tagging booming and people increasingly relying on social media platforms to search and assess products, from … Continue reading

Gallery | Leave a comment